Apple Watch, Home & Audio, Product Marketing Manager - Canada and Latin America
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About this role
As a member of our Product Marketing group, you'll represent the customer throughout a product's journey from concept through development and launch. You'll develop and apply insights to help infuse innovative features into our product development process. Together with our team, you'll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross-functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales, and support for maximum impact across the organization.
The Apple Watch, Home & Audio, Product Marketing Manager will own and drive Apple's product-centric marketing strategy for multiple markets in Latin America and Canada, articulating the market ambition to deliver growth.
Description
The Product Marketing Manager will champion Apple Watch, Home, and Audio products across Latin America and Canada and seek innovative ways to keep our products at the heart of the customer conversation.
Responsibilities:
Articulate the product opportunities in the market and provide product insight and leadership to both the Marketing and Sales organizations.
Lead the team to deliver product launches with excellence every time.
Be a key stakeholder in driving the annual Marketing plan, outlining opportunities and actions that lead to growth and category leadership, instilling quarterly and half-yearly reviews.
Act as a liaison between the Market and the Worldwide PM teams for all local business needs and feature requirements, shaping strategies and contributing to global initiatives.
Influence product feature roadmaps, and make clear recommendations that improve the customer experience.
Craft a market narrative to enable clear understanding of market dynamics, customer voice, opportunity, and set actions that all key stakeholders understand.
Create competitive and breakthrough strategies that show a clear connection between vision and action.
Plan and prioritize work to align with broader organizational goals.
Use knowledge of business drivers, how strategies and tactics play out in the market, to guide actions.
Builds partnerships and works collaboratively.
Preferred Qualifications
BS/BA or equivalent experience
Instinctive ability to be the voice of the customer
Depth of technical awareness
Strategic planning expertise
Superior storytelling capabilities
Presentation/negotiation skills
Spanish, Portuguese, and/or French proficiency
Minimum Qualifications
5+ years of experience in Product Marketing, Marketing, or related field
Proficiency in English
Excellent analytical skills