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Performance Marketing Manager: Run the Machine Across a Brand Portfolio

TheFamilyGroup ·Cologne (Remote) · Remote · 1d ago

Marketing manager manager

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About this role

We're bringing performance marketing fully in-house across our brand portfolio. No more agencies. No more middlemen.

You'll work directly with our founders. Your job: own the accounts, run the tests, scale what works.

The Family Group is a house of brands for families, from baby to teenage years. We move fast, build in-house, and we're just getting started.

Tasks

Own and operate Meta and Google Ads across our brands day-to-day
Run structured creative and audience tests: weekly, not quarterly
Translate CMO strategy into campaign execution
Set up and maintain clean tracking & attribution (Shopify, GA4)
Analyze performance and turn data into decisions fast
Scale winning campaigns while keeping CAC in check

Requirements

Hands-on Meta Ads and Google Ads experience — non-negotiable
D2C or e-commerce background
You execute, you own, you deliver — no hand-holding needed
Data-driven: you pull the numbers yourself and know what they mean
Shopify experience a plus

Benefits

Real ownership from day one
Work directly with an experienced serial entrepreneurs and build something real
Competitive salary
Fast decisions, zero corporate overhead
Room to grow as the brand portfolio expands

If Meta and Google are your playground and you're tired of waiting for approvals: apply now.

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