Marketing-Lead (m/w/d) – B2B Marketing & Positionierung
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About this role
Marketing Lead (B2B / Technical Services)
About DENPAFLUX
DENPAFLUX is building the future of technical consulting and engineering-driven solutions for high-performance industries. We work with complex technologies and demanding applications — and we are now looking for a Marketing Lead who can transform technical excellence into a compelling market presence.
This is a high-impact role with strategic ownership, direct influence on positioning, and the opportunity to shape how DENPAFLUX is perceived in the market.
Your Mission
As Marketing Lead, you will own and drive DENPAFLUX’s overall marketing strategy.
You will bridge the gap between commercial strategy and marketing execution by translating complex technical services and products into clear, effective, and scalable messaging. Working closely with the CCO, you will lead marketing independently, ensuring that all external communication supports pipeline growth, positioning, and business objectives.
This role combines strategic thinking, content leadership, sales enablement, and operational steering.
What You’ll Do
Marketing Strategy & Positioning
- Own and continuously evolve DENPAFLUX’s messaging and positioning framework
- Translate technical services and product offerings into clear, market-facing communication
- Develop channel-specific messaging across website, campaigns, LinkedIn, and sales collateral
- Build targeted marketing approaches for defined industry verticals and ICPs
- Ensure consistent brand and messaging quality across all customer touchpoints
Content & Asset Management
- Audit and optimize the existing marketing asset library
- Decide which materials should be updated, rebuilt, or retired
- Build a scalable content engine that supports lead generation and pipeline growth
- Brief and guide external content collaborators and creative partners
Budget & Channel Ownership
- Own the marketing budget and channel strategy
- Define channel priorities and allocate spend effectively
- Track and optimize ROI based on measurable pipeline contribution
Team Collaboration & Leadership
- Steer priorities and implementation together with the Marketing Operations Coordinator
- Collaborate closely with lead nurturing and SDR functions
- Define outbound messaging frameworks for business development activities
- Ensure all customer-facing materials align with current strategy and positioning
Performance & Reporting
- Measure and report marketing effectiveness across channels and campaigns
- Track campaign engagement, conversion metrics, and pipeline contribution
- Focus on business impact — not vanity metrics
What We’re Looking For
Experience
- Minimum 5 years of experience in B2B marketing
- Ideally within technical services, consulting, engineering, industrial, or technology-driven environments
- Proven experience developing messaging and positioning strategies
- Strong track record translating complex technical offerings into compelling market communication
- Experience owning or defending marketing budgets
- Comfortable working in agile, fast-moving small teams (<50 employees preferred)
Skills
- Strong strategic messaging and positioning capabilities
- Deep understanding of LinkedIn-first B2B content strategy
- Experience creating sales enablement materials that actually support revenue generation
- Strong analytical mindset with experience in marketing performance tracking and attribution
- Excellent written English and German skills (mandatory)
Tools & Systems
- HubSpot (CRM/CMS experience required)
- LinkedIn Campaign Manager or equivalent
- Notion or similar planning/documentation tools
- Basic design literacy (Canva, Figma review, quality control)
Why Join DENPAFLUX?
- High ownership and strategic influence
- Direct collaboration with leadership
- Opportunity to shape a growing technical brand
- Fast-moving environment with real impact
- Freedom to build scalable marketing structures from the ground up
If you enjoy turning complex technical expertise into market momentum and want to build modern B2B marketing in a growing company, we’d love to hear from you.
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